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Global Media: Malaysia Use

Global Media: Malaysia Use
In Global Media, Malaysians talk about their use of world wide TV and internet.They respond to drama, news, screen marketing, talk shows and tourist web sites, placing their multiculturalism on record. In this book Malaysians from many ethnic groups ‘voice out’ in their tradition of English language eloquence.

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9789833317196

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Using new approaches to understanding media use, this research emphasizes the importance of studying people in a distinctive cultural context to which quantitative methods can be less appropriate.

 

•Chapter 1  Entertaining Audiences: Media User Theory
•Chapter 2  Watching Oprah Winfrey on Malaysian Television
•Chapter 3  Malaysian Reception of Dramatized Human Rights Discourse on Western TV 
•Chapter 4  Global Construction of ‘Korupsi’ in a Malaysian Public Sphere
•Chapter 5  Local Electronic Journalism Reception in Malaysia
•Chapter 6  A Ludic Surfing of On-Line Western News Sites
•Chapter 7  The Malaysian Tourist Gaze Goes On-Line
•Chapter 8  Television’s Global Advertising: A Malaysian Reception Study
  • Publisher August Publishing Sdn Bhd
  • Pub Year 2007
  • Language English
  • ISBN 9789833317196
  • Format Paperback
  • Author Tony Wilson