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Cambridge International AS and A Level Business Studies Coursebook with CD-ROM, 2nd Edition

Cambridge International AS and A Level Business Studies Coursebook with CD-ROM, 2nd Edition
A new edition that matches the content of the 2012 Cambridge syllabus. This new edition, available in both print and e-book formats, is written in a clear and accessible style and offers comprehensive coverage of the Cambridge AS and A Level Business Studies syllabus.

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9780521126564

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Fully endorsed by CIE, the text guides students carefully through content and methodology, and includes a wide range of international case studies, definitions of key terms and a wealth of practice materials. The print book includes a CD-ROM of supplementary materials including answers to selected activities, multiple-choice questions, exemplar marking grids and mind maps to aid revision. These supplementary materials are also included in the e-book version.

 

Contents

 

Introduction;

Unit 1. Business and its Environment:

1. Enterprise;

2. Business structure;

3. Size of business;

4. Business objectives;

5. Stakeholders in a business;

6. External influences on business activity;

7. External economic influences on business behaviour;

 

Unit 2. People in Organizations:

8. Management and leadership;

9. Motivation;

10. Human resource management;

11. Further human resource management;

12. Organisation structure;

13. Business communication;

 

Unit 3. Marketing:

14. What is marketing?;

15. Market research;

16. The marketing mix - product and price;

17. The marketing mix - promotion and place;

18. Marketing planning;

19. Globalisation and international marketing;

 

Unit 4. Operations and Project Management:

20. The nature of operations;

21. Operations planning;

22. Inventory management;

23. Capacity utilization;

24. Lean production and quality management;

25. Project management;

 

Unit 5. Finance and Accounting:

26. Business finance;

27. Forecasting cash flows;

28. Costs;

29. Accounting fundamentals;

30. Budgets;

31. Contents of published accounts;

32. Analysis of published accounts;

33. Investment appraisal;

 

Unit 6. Strategic Management:

34. What is strategic management?;

35. Strategic analysis;

36. Strategic choice;

37. Strategic implementation;

38. Preparing for your examinations;

Index;

Acknowledgements.

 

  • Publisher Cambridge University Press
  • Pub Year 2010
  • Language English
  • ISBN 9780521126564
  • Format Paperback
  • Author Peter Stimpson and Alastair Farquharson