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SMEs in MALAYSIA: A Brief Handbook

SMEs in MALAYSIA: A Brief Handbook
The SMEs in Malaysia: A Brief Handbook provides a comprehensive overview of SMEs in the Malaysian economy and also offers useful insights into the common problems encountered by owners and managers of small businesses. The book also describes as well as explains the core management areas for rescuing troubled small businesses.

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The seven chapters in the book focus on:
- the important role of SMEs in the economy;
- problems and causes of failure in SMEs;
- strategic management;
- financing;
- marketing activities;
- franchising; and
- SMEs supporting agencies and assistance programs.

These seven chapters address specific issues of concern to the small business owners and managers and guide them through each critical step for fixing their problematic companies. As a whole, these issues can affect not only small business activities, but also their
growth and survival.
This book serves as an important text for students, managers, policymakers, and researchers interested in small and medium-sized enterprises as well as management of small business in Malaysia.
  • Publisher August Publishing Sdn Bhd
  • Pub Year 2007
  • Language English
  • ISBN 9789833317424
  • Format Paperback
  • Author Mohd Khairuddin Hashim