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Marketplace 3.0

Marketplace 3.0
Marketplace 3.0 - Rewriting the Rules of Borderless Business

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Hiroshi Mikitani, founder of e-commerce giant Rakuten, offers an alternate online model that benefits vendors, customers, and communities alike by empowering players at every step in the process. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

  • Author Hiroshi Mikitani
  • Format Hardback
  • ISBN 9780230342149
  • Language English
  • Pub Year 2013
  • Publisher Palgrave Macmillan