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Pengurusan Perhubungan Awam

Pengurusan Perhubungan Awam
Public relations form the basis of an effort to build a better relationship between the organization and its stakeholders. It is also considered as the centerpiece of the stability of an organization because it can instill a sense of respect and loyalty to the organization's stakeholders on an ongoing basis which in turn secures the organization to grow and achieve the desired goals. 

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Dhir (2007) explains thatthe orientation of corporate communication is focused on the internal
communication process, while public relations focused on external communications. Therefore, to complete the process of effective communication, both corporate communication activities and public relations must be managed and implemented. Through this book hopes to build a foundation of respect and loyalty to the organization's stakeholders can be designed, planned, and thus can be realized by the managers of public relations for the benefit of both the organization and its stakeholders. It is hoped that the production of this book can also fill out and complete lack of reference materials and readings in the field of public relations and corporate communications at present.
•Chapter 1 Introduction Public Relations
•Chapter 2 Philosophy and Components of Public Relations
•Chapter 3 Applications of Public Relations Theory and Model
•Chapter 4 Public Relations Professionalism
•Chapter 5 Management of Public Relations
•Chapter 6 Public Relations and Conflict Management
•Chapter 7 Public Relations Strategic Planning
•Chapter 8 Public Relations Resource Management
•Chapter 9 Technology Applications in Public Relations Management
•Chapter 10 Public Relations Strategies for Change
•Chapter 11 Public Relations and Integrated Marketing Communications
•Chapter 12 Community Relations

  • Publisher August Publishing Sdn Bhd
  • Pub Year 2009
  • Language Malay
  • ISBN 9789833317622
  • Format Paperback
  • Author Muhamad Rosli Safe