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No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers

No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers
The creation of your own portfolio is a creative statement about the value you place on your work and craft. 

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9780240810904

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Your resume and cover letter, as well as a digital portfolio, business card and mailers, will function as the first contact and impression you make. These items will work to get your "foot in the door." Ultimately, however, it will be your portfolio book or online portfolio website that will land you the job. The creation of your own portfolio is a creative statement about the value you place on your work and craft. This book first uses a system to:

* find your visual identity, who YOU are

* use color, typography, and iconography to develop the look and feel of your portfolio package

* create a layout and composition that you love

* establish your online presence

* create content and design of your resume and cover letter

* construct your portfolio book.

 

With hundreds of inspirational photos to guide you, you will also learn bits of useful information along the way about print resolution, marketing ideas, and how to do all of this on a budget. By the end of this book, you will have an out-of-this world portfolio that you will be able to use to establish and secure working relationships with potential employers and clients.



Contents

Introduction: Overview of Process; Step 1: Develop an overarching visual identity; Step 2: Create the visual "look and feel"; Step 3: Page Design and Cover Design; Step 4: Construct the portfolio book; Step 5: Extend the visual brand to include the entire portfolio package; Step 6: Creating Your Web presence; Step 7: Develop resume and cover letter; Step 8: Mailers and business Cards: extending your visual identity; Step 9: Utilizing the complete portfolio package; Resources/Appendix

  • Author Larry Volk, Larry Volk, Danielle Currier, Danielle Currier
  • Format Paperback
  • ISBN 9780240810904
  • Language English
  • Pub Year 2010
  • Publisher Focal Press